SFCensus

Asking Rent by Neighborhood in San Francisco

Castro/Upper Market has the highest asking rent in San Francisco at $5,626, and the Tenderloin the lowest at $3,873, a spread of 1.5 times. The citywide figure is $4,784, and 13 of 31 neighborhoods sit above it.

Zillow's observed rent index (ZORI) as of September 2026: the typical asking rent on new listings of any size, from studios to houses, not adjusted for bedrooms. Zillow publishes it by ZIP code only, so each neighborhood's figure comes from the ZIP codes its homes are in, shown beside it. For related figures, see the San Francisco housing overview, and the methodology for how the numbers are built.

Asking rent by neighborhood on the map

Map of San Francisco neighborhoods shaded by asking rent, darkest where it ranks highest
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<iframe src="https://sfcensus.com/embed/housing/rent/asking/" title="Asking rent by San Francisco neighborhood map" loading="lazy" style="width:100%;max-width:720px;aspect-ratio:10/11;min-height:520px;border:0"></iframe> <p>Map: <a href="https://sfcensus.com/housing/rent/asking/">Asking rent by San Francisco neighborhood</a>, SFCensus.com</p>

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All 31 neighborhoods ranked

#NeighborhoodFrom ZIPAsking rentvs city
1Castro/Upper Market (incl. Duboce Triangle, Eureka Valley)94114ZIP 94114 coversCastro/Upper Market64%Noe Valley32%Twin Peaks3%$5,626+18%
2Financial District/South Beach (incl. Rincon Hill, Embarcadero)94105ZIP 94105 coversFinancial District/South Beach94%North Beach6%, 94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%, 94108ZIP 94108 coversNob Hill62%Chinatown32%Financial District/South Beach6%$5,613+17%
3Marina (incl. Cow Hollow)94123ZIP 94123 coversMarina93%Pacific Heights7%$5,415+13%
4Noe Valley94114ZIP 94114 coversCastro/Upper Market64%Noe Valley32%Twin Peaks3%, 94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%$5,371+12%
5Haight Ashbury (incl. Cole Valley)94117ZIP 94117 coversHaight Ashbury48%Hayes Valley24%Lone Mountain/USF14%Inner Sunset5%Western Addition5%Castro/Upper Market3%$5,351+12%
6Mission Bay94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%, 94158ZIP 94158 coversMission Bay95%Potrero Hill5%$5,348+12%
7Potrero Hill (incl. Dogpatch)94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%$5,099+7%
8Glen Park94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%$5,022+5%
9Twin Peaks (incl. Diamond Heights)94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%$5,022+5%
10Lone Mountain/USF94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%, 94117ZIP 94117 coversHaight Ashbury48%Hayes Valley24%Lone Mountain/USF14%Inner Sunset5%Western Addition5%Castro/Upper Market3%, 94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%$4,964+4%
11Bernal Heights94110ZIP 94110 coversMission65%Bernal Heights31%Noe Valley3%$4,931+3%
12Japantown94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%$4,892+2%
13Mission94103ZIP 94103 coversSouth of Market58%Mission34%Financial District/South Beach4%, 94110ZIP 94110 coversMission65%Bernal Heights31%Noe Valley3%$4,798+0%
14North Beach (incl. Telegraph Hill)94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%$4,751-1%
15Inner Richmond94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%$4,672-2%
16Presidio Heights94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%$4,672-2%
17South of Market (incl. SoMa)94103ZIP 94103 coversSouth of Market58%Mission34%Financial District/South Beach4%, 94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%$4,626-3%
18Pacific Heights94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%$4,606-4%
19Sunset/Parkside94116ZIP 94116 coversSunset/Parkside76%West of Twin Peaks18%Inner Sunset7%, 94122ZIP 94122 coversSunset/Parkside61%Inner Sunset39%$4,547-5%
20Outer Richmond94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%, 94121ZIP 94121 coversOuter Richmond95%Seacliff5%$4,500-6%
21Seacliff94121ZIP 94121 coversOuter Richmond95%Seacliff5%$4,486-6%
22Western Addition (incl. NoPa, Alamo Square, Fillmore)94102ZIP 94102 coversTenderloin61%Hayes Valley28%Western Addition8%, 94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%$4,474-6%
23Inner Sunset94116ZIP 94116 coversSunset/Parkside76%West of Twin Peaks18%Inner Sunset7%, 94122ZIP 94122 coversSunset/Parkside61%Inner Sunset39%, 94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%$4,437-7%
24Hayes Valley94102ZIP 94102 coversTenderloin61%Hayes Valley28%Western Addition8%, 94117ZIP 94117 coversHaight Ashbury48%Hayes Valley24%Lone Mountain/USF14%Inner Sunset5%Western Addition5%Castro/Upper Market3%$4,376-9%
25Russian Hill94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%$4,285-10%
26Chinatown94108ZIP 94108 coversNob Hill62%Chinatown32%Financial District/South Beach6%, 94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%$4,201-12%
27Nob Hill94108ZIP 94108 coversNob Hill62%Chinatown32%Financial District/South Beach6%, 94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%$4,157-13%
28Excelsior94112ZIP 94112 coversExcelsior41%Outer Mission28%Oceanview/Merced/Ingleside19%West of Twin Peaks10%$4,080-15%
29Oceanview/Merced/Ingleside94112ZIP 94112 coversExcelsior41%Outer Mission28%Oceanview/Merced/Ingleside19%West of Twin Peaks10%$4,080-15%
30Outer Mission94112ZIP 94112 coversExcelsior41%Outer Mission28%Oceanview/Merced/Ingleside19%West of Twin Peaks10%$4,080-15%
31Tenderloin (incl. Civic Center)94102ZIP 94102 coversTenderloin61%Hayes Valley28%Western Addition8%, 94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%$3,873-19%
San Francisco$4,784

No figure for Bayview Hunters Point, Lakeshore, Portola, Presidio, Treasure Island, Visitacion Valley and West of Twin Peaks: Zillow had too few listings in their ZIP codes over the past year to report a steady number.

Asking rent across the city

Asking rent by San Francisco neighborhood
  1. Castro/Upper Market$5,626
  2. Financial District/South Beach$5,613
  3. Marina$5,415
  4. Noe Valley$5,371
  5. Haight Ashbury$5,351
  6. Mission Bay$5,348
  7. Potrero Hill$5,099
  8. Glen Park$5,022
  9. Twin Peaks$5,022
  10. Lone Mountain/USF$4,964
  11. Bernal Heights$4,931
  12. Japantown$4,892
  13. Mission$4,798
  14. North Beach$4,751
  15. Inner Richmond$4,672
  16. Presidio Heights$4,672
  17. South of Market$4,626
  18. Pacific Heights$4,606
  19. Sunset/Parkside$4,547
  20. Outer Richmond$4,500
  21. Seacliff$4,486
  22. Western Addition$4,474
  23. Inner Sunset$4,437
  24. Hayes Valley$4,376
  25. Russian Hill$4,285
  26. Chinatown$4,201
  27. Nob Hill$4,157
  28. Excelsior$4,080
  29. Oceanview/Merced/Ingleside$4,080
  30. Outer Mission$4,080
  31. Tenderloin$3,873

Reading this ranking

Zillow's observed rent index (ZORI) as of September 2026: the typical asking rent on new listings of any size, from studios to houses, not adjusted for bedrooms. Zillow publishes it by ZIP code only, so each neighborhood's figure comes from the ZIP codes its homes are in, shown beside it. Figures come from Zillow Research's public files for September 2026. Zillow's home value index is published for its own neighborhood areas, which are averaged into the Planning Department boundaries used here; its rent index is published by ZIP code only, so each neighborhood's rent is its ZIP codes' figures weighted by the homes in each, and the From ZIP column shows which. Neighborhoods that share a ZIP code share its listings: Presidio Heights and the Inner Richmond are both mostly 94118, so they show the same rent. ZORI covers listings of every size, from studios to houses, and is not adjusted for bedrooms. ZIP codes where Zillow left any of the past 13 months blank are left out because their figures rest on a handful of listings. Neighborhoods with fewer than 500 homes are left out.

More rent rankings

San Francisco Rent Statistics →

Other San Francisco data

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Source: SF Census (sfcensus.com), from U.S. Census Bureau American Community Survey 2020-2024

Credit line for the Zillow home value and asking rent figures

Source: SF Census (sfcensus.com), from Zillow Research ZHVI and ZORI, September 2026

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<a href="https://sfcensus.com/housing/rent/asking/">SF Census: Asking Rent by Neighborhood in San Francisco</a>

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