SFCensus

Asking Rent Premium by Neighborhood in San Francisco

Chinatown has the highest asking rent premium in San Francisco at 373.6%, and Seacliff the lowest at 35.6%, a spread of 338.0 points. The citywide figure is 93.2%, and 9 of 31 neighborhoods sit above it.

How much more a new lease costs than what current tenants pay: Zillow's asking rent as of September 2026 against the Census median gross rent for the same neighborhood. For related figures, see the San Francisco housing overview, and the methodology for how the numbers are built.

Asking rent premium by neighborhood on the map

Map of San Francisco neighborhoods shaded by asking rent premium, darkest where it ranks highest
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<iframe src="https://sfcensus.com/embed/housing/rent/asking-premium/" title="Asking rent premium by San Francisco neighborhood map" loading="lazy" style="width:100%;max-width:720px;aspect-ratio:10/11;min-height:520px;border:0"></iframe> <p>Map: <a href="https://sfcensus.com/housing/rent/asking-premium/">Asking rent premium by San Francisco neighborhood</a>, SFCensus.com</p>

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All 31 neighborhoods ranked

#NeighborhoodFrom ZIPAsking rent premiumvs city
1Chinatown94108ZIP 94108 coversNob Hill62%Chinatown32%Financial District/South Beach6%, 94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%373.6%+280.4 pts
2Tenderloin (incl. Civic Center)94102ZIP 94102 coversTenderloin61%Hayes Valley28%Western Addition8%, 94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%210.3%+117.1 pts
3Japantown94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%131.4%+38.2 pts
4Western Addition (incl. NoPa, Alamo Square, Fillmore)94102ZIP 94102 coversTenderloin61%Hayes Valley28%Western Addition8%, 94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%126.4%+33.2 pts
5South of Market (incl. SoMa)94103ZIP 94103 coversSouth of Market58%Mission34%Financial District/South Beach4%, 94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%118.1%+24.9 pts
6Nob Hill94108ZIP 94108 coversNob Hill62%Chinatown32%Financial District/South Beach6%, 94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%99.6%+6.4 pts
7North Beach (incl. Telegraph Hill)94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%99.0%+5.8 pts
8Outer Mission94112ZIP 94112 coversExcelsior41%Outer Mission28%Oceanview/Merced/Ingleside19%West of Twin Peaks10%96.7%+3.5 pts
9Castro/Upper Market (incl. Duboce Triangle, Eureka Valley)94114ZIP 94114 coversCastro/Upper Market64%Noe Valley32%Twin Peaks3%95.0%+1.8 pts
10Mission94103ZIP 94103 coversSouth of Market58%Mission34%Financial District/South Beach4%, 94110ZIP 94110 coversMission65%Bernal Heights31%Noe Valley3%90.5%-2.7 pts
11Outer Richmond94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%, 94121ZIP 94121 coversOuter Richmond95%Seacliff5%89.2%-4.0 pts
12Lone Mountain/USF94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%, 94117ZIP 94117 coversHaight Ashbury48%Hayes Valley24%Lone Mountain/USF14%Inner Sunset5%Western Addition5%Castro/Upper Market3%, 94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%80.9%-12.3 pts
13Excelsior94112ZIP 94112 coversExcelsior41%Outer Mission28%Oceanview/Merced/Ingleside19%West of Twin Peaks10%78.1%-15.1 pts
14Glen Park94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%76.5%-16.7 pts
15Twin Peaks (incl. Diamond Heights)94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%76.0%-17.2 pts
16Haight Ashbury (incl. Cole Valley)94117ZIP 94117 coversHaight Ashbury48%Hayes Valley24%Lone Mountain/USF14%Inner Sunset5%Western Addition5%Castro/Upper Market3%75.0%-18.2 pts
17Bernal Heights94110ZIP 94110 coversMission65%Bernal Heights31%Noe Valley3%74.5%-18.7 pts
18Inner Richmond94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%73.5%-19.7 pts
19Financial District/South Beach (incl. Rincon Hill, Embarcadero)94105ZIP 94105 coversFinancial District/South Beach94%North Beach6%, 94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%, 94108ZIP 94108 coversNob Hill62%Chinatown32%Financial District/South Beach6%70.6%-22.6 pts
20Hayes Valley94102ZIP 94102 coversTenderloin61%Hayes Valley28%Western Addition8%, 94117ZIP 94117 coversHaight Ashbury48%Hayes Valley24%Lone Mountain/USF14%Inner Sunset5%Western Addition5%Castro/Upper Market3%69.9%-23.3 pts
21Marina (incl. Cow Hollow)94123ZIP 94123 coversMarina93%Pacific Heights7%65.3%-27.9 pts
22Sunset/Parkside94116ZIP 94116 coversSunset/Parkside76%West of Twin Peaks18%Inner Sunset7%, 94122ZIP 94122 coversSunset/Parkside61%Inner Sunset39%64.0%-29.2 pts
23Oceanview/Merced/Ingleside94112ZIP 94112 coversExcelsior41%Outer Mission28%Oceanview/Merced/Ingleside19%West of Twin Peaks10%63.3%-29.9 pts
24Presidio Heights94118ZIP 94118 coversInner Richmond49%Presidio Heights23%Lone Mountain/USF17%Outer Richmond11%62.6%-30.6 pts
25Noe Valley94114ZIP 94114 coversCastro/Upper Market64%Noe Valley32%Twin Peaks3%, 94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%62.1%-31.1 pts
26Mission Bay94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%, 94158ZIP 94158 coversMission Bay95%Potrero Hill5%52.8%-40.4 pts
27Russian Hill94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94133ZIP 94133 coversNorth Beach45%Chinatown27%Russian Hill18%Nob Hill11%51.1%-42.1 pts
28Inner Sunset94116ZIP 94116 coversSunset/Parkside76%West of Twin Peaks18%Inner Sunset7%, 94122ZIP 94122 coversSunset/Parkside61%Inner Sunset39%, 94131ZIP 94131 coversNoe Valley35%Glen Park27%Twin Peaks19%Inner Sunset11%West of Twin Peaks8%49.7%-43.5 pts
29Potrero Hill (incl. Dogpatch)94107ZIP 94107 coversPotrero Hill45%Financial District/South Beach24%South of Market17%Mission Bay14%45.7%-47.5 pts
30Pacific Heights94109ZIP 94109 coversNob Hill29%Russian Hill24%Tenderloin19%Pacific Heights15%Western Addition11%, 94115ZIP 94115 coversPacific Heights46%Western Addition34%Japantown11%Presidio Heights5%Lone Mountain/USF5%45.5%-47.7 pts
31Seacliff94121ZIP 94121 coversOuter Richmond95%Seacliff5%35.6%-57.6 pts
San Francisco93.2%

No figure for Bayview Hunters Point, Lakeshore, Portola, Presidio, Treasure Island, Visitacion Valley and West of Twin Peaks: Zillow had too few listings in their ZIP codes over the past year to report a steady number.

Asking rent premium across the city

Asking rent premium by San Francisco neighborhood
  1. Chinatown373.6%
  2. Tenderloin210.3%
  3. Japantown131.4%
  4. Western Addition126.4%
  5. South of Market118.1%
  6. Nob Hill99.6%
  7. North Beach99.0%
  8. Outer Mission96.7%
  9. Castro/Upper Market95.0%
  10. Mission90.5%
  11. Outer Richmond89.2%
  12. Lone Mountain/USF80.9%
  13. Excelsior78.1%
  14. Glen Park76.5%
  15. Twin Peaks76.0%
  16. Haight Ashbury75.0%
  17. Bernal Heights74.5%
  18. Inner Richmond73.5%
  19. Financial District/South Beach70.6%
  20. Hayes Valley69.9%
  21. Marina65.3%
  22. Sunset/Parkside64.0%
  23. Oceanview/Merced/Ingleside63.3%
  24. Presidio Heights62.6%
  25. Noe Valley62.1%
  26. Mission Bay52.8%
  27. Russian Hill51.1%
  28. Inner Sunset49.7%
  29. Potrero Hill45.7%
  30. Pacific Heights45.5%
  31. Seacliff35.6%

Reading this ranking

How much more a new lease costs than what current tenants pay: Zillow's asking rent as of September 2026 against the Census median gross rent for the same neighborhood. Figures come from Zillow Research's public files for September 2026. Zillow's home value index is published for its own neighborhood areas, which are averaged into the Planning Department boundaries used here; its rent index is published by ZIP code only, so each neighborhood's rent is its ZIP codes' figures weighted by the homes in each, and the From ZIP column shows which. Neighborhoods that share a ZIP code share its listings: Presidio Heights and the Inner Richmond are both mostly 94118, so they show the same rent. ZORI covers listings of every size, from studios to houses, and is not adjusted for bedrooms. ZIP codes where Zillow left any of the past 13 months blank are left out because their figures rest on a handful of listings. The premium compares that asking rent with the Census median gross rent for 2020-2024, which includes utilities and covers every current tenant, rent-controlled or not. Neighborhoods with fewer than 500 homes are left out.

More rent rankings

San Francisco Rent Statistics →

Other San Francisco data

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Source: SF Census (sfcensus.com), from U.S. Census Bureau American Community Survey 2020-2024

Credit line for the Zillow home value and asking rent figures

Source: SF Census (sfcensus.com), from Zillow Research ZHVI and ZORI, September 2026

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<a href="https://sfcensus.com/housing/rent/asking-premium/">SF Census: Asking Rent Premium by Neighborhood in San Francisco</a>

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